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The Ecwid E-commerce Show

Mar 15, 2023

Running an online store is a great way to grow revenue and reach more customers. But expanding to online marketplaces can give you access to even more potential customers and increase sales.

In this podcast, we'll explore the advice of Ben Jones from Codisto on how to maximize success when expanding to services like Amazon, eBay, and Walmart.

Why You Should Go Omnichannel

If you really want to increase sales, you need to go omnichannel. That means being present for your customers no matter where they prefer to shop, be it on Amazon, eBay, or Walmart. 

Increasing Your Brand Visibility with Marketplaces

It costs a lot of money to advertise on Google and Facebook to reach new customers. A marketplace has a different model. Your brand will be organically discovered by people that prefer to shop on marketplaces only—shoppers that you normally wouldn’t reach. 

What Marketplace Should You Choose?

Even though marketplaces differ, Ben Jones sees value in every marketplace for every business and encourages you to sell everywhere.

For example, you can use eBay as a clearance channel to sell deadstock at a sale price. At the same time, you can sell your bestsellers on Amazon and test the waters on the less competitive Walmart marketplace.

Sell on Marketplaces with Codisto

Ben Jones gives an overview of Codisto, a service that allows you to sync your Ecwid store to marketplaces to sell on several platforms at once. 

Your product details, pricing, and inventory are synced in real-time between your Ecwid store and connected marketplaces. 

Listen to the full episode to learn more about getting started with marketplaces and making sure you see results soon after you launch your products on new platforms.

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