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The Ecwid E-commerce Show

Dec 22, 2021

Tune in to the latest episode of the Ecwid Ecommerce Show. This week we’ve brought on Hahney Yo, a Product Marketing Manager at TikTok. She uncovers what makes TikTok so special and how small businesses can use the platform to grow their reach. 

The World of TikTok
TikTok is a place where short form videos reign. It also has over one billion users globally. TikTok is a place for content about anything and everything you could possibly be interested in, from catching up on recent headlines to relaxing with ASMR videos.

The platform personalizes video recommendations over time and tailors them to your interests, allowing its users to get up close and personal with content that really resonates with them.

Business Accounts on TikTok
In addition to personal accounts, you can use TikTok to open a Business Account to help promote your growing side hustle or retailer. 

Not sure you have a great idea for some business related TikTok content? Don’t be afraid to start simple. Complexity can come with time, and inspiration can strike along the way. 

What Videos You Should Make
Reaction videos can be a great way for store owners to participate in TikTok without having to create elaborate videos.

You can showcase how your product is used, or interesting people who are using it. Just keep it authentic and personable.

Just remember to make TikToks, not ads. The goal is to harness the power of connecting with people organically. 

You can also boost your most popular videos making them function more like ads. 

TikTok Shopping
TikTok Shopping is in Beta and eligible for select merchants in the US and the UK.

From your Ecwid Control Panel, go to the TikTok page, which will allow you to connect pixel tracking for effective advertising. You will also find the TikTok Shopping feature there, which allows you to sell directly through your TikTok account.

Handy links mentioned in this podcast:

Promote feature for your TikTok videos:

Spark Ads:

About TikTok on Ecwid:

Set up TikTok Shopping on Ecwid:

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