The Ecwid E-commerce Show: Making the Most of Email Marketing with TargetBay

Making the Most of Email Marketing with TargetBay

Jul 16, 2021

In the latest episode of the Ecwid E-commerce Show, hosts Jesse and Rich interview Pon Pandian Paulswamy, co-founder of TargetBay.

Topics of discussion include:

Using TargetBay to launch automation tools, initiate review requests, and promotion.
The importance of review collection, not only for social proof but for organic growth in Google search and Google Shopping.
Repurposing reviews for promotion and content.
Images and product usage shots as powerful assets for marketing.
Gathering email lists organically, as well as with on-site pop ups, and in conjunction with sales.
Using coupons as a way to incentivize subscription to your email list.
Education for subscription attraction.
Managing and segmenting your lists by interaction level.
Setting up automatic trigger emails such as cart abandonment email.
Using reviews and email interactions to develop humanized, situation appropriate, automated responses.
The importance of cookies for staying connected with every potential customer.
And more!