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The Ecwid E-commerce Show

Dec 17, 2021

Join The Ecwid Ecommerce Show hosts Jesse and RichE as they discuss opportunities for small businesses to grow with Facebook and Instagram.

Grow Awareness with Content

People are always wondering how they can get more sales. The answer: you have to create content. 

There should be different forms of content that introduce your brand to customers. Each of those forms of content is going to potentially move people along in the buying process.

Take Photos for Facebook and Instagram

You need to take pictures of your product, so put it in a lifestyle aisle shot. If you don’t need a model to demonstrate your product, arrange it in a nice way, make it pretty for a photo. Don’t stop at photos. Shoot videos, test different formats. 

Reduce Friction with Product Tags

You can tag your products in photos and make clickable posts. Customers go from that lifestyle photo with a tagged product and land on your product page. This makes it much easier to shop online, which eventually leads to more sales. 

Connect Your Store to Facebook and Instagram

Connect your Ecwid store to Facebook and Instagram. That allows you to upload your products to Facebook. You're also installing Facebook Pixel which allows you to track the results, the traffic, and the sales.

It also has a server-to-server connection between Ecwid and Facebook which allows you to track events in your store better. 

Leverage User-Generated Content

Ask your customers to send you a photo of them using your product. Now you have social proof that someone is actually using your product and they love it. Take that picture, put it on your feed, and tag your product in it.

Use Multiple Content Formats

Apart from the regular feed, there are multiple other formats to take advantage of. For example: reels, stories, lives and IGTV. And you can tag products in all of those formats! 

You don't have to do all these, just start with a photo or a short video and go from there. It won’t hurt to test a couple of formats and then stick to the one that your audience engages with more. 

Take Risks Big Businesses Can’t Afford

Small businesses can take more chances. They can explore, experiment, try things and break things, and it's not going to affect stockholders and all kinds of other things. 

You want to make sure your goal is one that all small businesses have: to connect with the person on the other side. 

Want to be a Guest on our Podcast?

We love having Ecwid merchants on the show. If you have a success story and you'd like to have your company and your store on the podcast, let us know.

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