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The Ecwid E-commerce Show

Jan 14, 2022

Join our podcast host RichE as he chats with Helen Polise, aka the TikTok Teacher. She used her background in film production to help her dive into TikTok during lockdown. And it worked, bringing in 536K followers on TikTok! 

Tune in to learn about her best tips and tricks for growing your business on TikTok.

How to Connect with Viewers

Helen recommends that businesses focus their media strategy on a specific audience. Explore the platform and experiment.

Any brand’s job on TikTok is to provide value to your viewer. Simply making someone smile or feel better brings value too.

Being Authentic Is the Key

Helen and RichE make note of the value of authenticity and transparency in connecting and relating to your audience.

If you are going to do a promotion, make it a TikTok video. Don’t make an ad—make something authentic.

Working with TikTok Trends and Tools

A trend to explore on TikTok is “stitching.” This is a feature for reaction and response videos. Stitching can make it easier to start creating your own content. 

Recognize trends and memes, but look beyond them to create something that feels like it expresses your individual brand’s identity. 

Use headlines on video covers for organizing your profile. 

Organizing Your TikTok Content

According to Helen, a new post every one to three days will keep up the engagement.

Try to make content worth sharing, liking, commenting, and rewatching, and you should find success.

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