Mar 19, 2021
Today the Ecwid E-commerce Show hosts Jesse and Richie are joined by Tony Virelli of 3D Locksport.
Having found success in specialty niches, Tony shares his experience launching and selling a unique product created with the help of 3D-printing. He is a locksport enthusiast (locksport is the sport of opening locks and beating complex systems) and enjoys 3D design and printing. So he decided to connect his two loves to bring custom tools and accessories to the locksport community.
A 3D printer allowed Tony to meet an untapped demand for locksmith stands and holders. That’s why he encourages merchants to embrace the opportunities provided by new technology.
On today’s show, Tony also touches upon:
- Why he chose Ecwid for selling online: for him it was a no-risk way to explore e-commerce, simple to develop and scale his store and concept, and easy to manage products and order processing.
- Using tools like Mailchimp and Facebook Messenger for automating customer order notifications, getting the word out, and promoting your business with virtually no budget.
- Tips for promoting a niche product without paid ads: reaching out to targeted communities, finding the right Facebook group(s), using Reddit to target niche groups.
- And other tips for writing newsletters, managing outbound communication, using YouTube videos for social proof, creating great product pictures on a budget.
3D Locksport: https://www.3dlocksport.com/
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