Mar 19, 2021
Today the Ecwid E-commerce Show
hosts Jesse and Richie are joined by Tony Virelli of
Having found success in
specialty niches, Tony shares his experience launching and selling
a unique product created with the help of 3D-printing. He is a
locksport enthusiast (locksport is the sport of opening locks and
beating complex systems) and enjoys 3D design and printing. So he
decided to connect his two loves to bring custom tools and
accessories to the locksport community.
A 3D printer allowed Tony to
meet an untapped demand for locksmith stands and holders. That’s
why he encourages merchants to embrace the opportunities provided
by new technology.
On today’s show, Tony also
- Why he chose Ecwid for selling online: for him
it was a no-risk way to explore e-commerce, simple to develop and
scale his store and concept, and easy to manage products and order
- Using tools like Mailchimp and Facebook
Messenger for automating customer order notifications, getting the
word out, and promoting your business with virtually no
- Tips for promoting a niche product without paid
ads: reaching out to targeted communities, finding the right
Facebook group(s), using Reddit to target niche groups.
- And other tips for writing newsletters,
managing outbound communication, using YouTube videos for social
proof, creating great product pictures on a budget.
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