Jul 16, 2021
In the latest episode of the
Ecwid E-commerce Show, hosts Jesse and Rich interview Pon Pandian
Paulswamy, co-founder of TargetBay.
Topics of discussion
- Using TargetBay to launch automation tools,
initiate review requests, and promotion.
- The importance of review collection, not only
for social proof but for organic growth in Google search and Google
- Repurposing reviews for promotion and
- Images and product usage shots as powerful
assets for marketing.
- Gathering email lists organically, as well as
with on-site pop ups, and in conjunction with sales.
- Using coupons as a way to incentivize
subscription to your email list.
- Education for subscription
- Managing and segmenting your lists by
- Setting up automatic trigger emails such as
cart abandonment email.
- Using reviews and email interactions to develop
humanized, situation appropriate, automated responses.
- The importance of cookies for staying connected
with every potential customer.
- And more!
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