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The Ecwid E-commerce Show

Nov 7, 2021

Tune in to the latest episode of the Ecwid Ecommerce Show for fresh news and action-oriented tips for the holiday season.

Podcast hosts Jesse and Rich start the episode with some news fresh off the presses—the acquisition of Ecwid by Lightspeed. In a nutshell, the acquisition means more people building a better platform for Ecwid users. 

Another thing Jesse and Rich touch on is Facebook moving to VR (and rebranding as Meta). Rest assured, this doesn't change the value of Facebook ads for you. 

Moving on to the matter at hand: holiday season sales! 

Push Your Deals Early 

The big box stores have started pre- Black Friday and Cyber Monday sales. You should consider pre- sales as well. Run sales as soon as possible to beat their sales and avoid Ship-aggedon.

Set Up Google Shopping

Jesse also reminds all of us to take advantage of the Google Shopping feed. It’s one of the easiest things you can do to help boost your sales as google searches for gifts go up. 

Adopt Social Selling

Rich encourages all of us to review our social media platform strategies to better take advantage of them as both advertising channels and outright sales channels. 

Jesse highly recommends checking out Ecwid’s TikTok integration. Sign up, get the TikTok pixel and catalog sync, and see if these features help you strategize for sales. 

Try Live Shopping 

Live shopping is basically selling your products on a live stream. 

Live shopping works best for products that need demonstration, or for showing off how a product is made. This makes it an especially good feature for artists or one-of-a-kind artisans. 

Let us know if any of these tips work for you. We’re always looking for small business success stories to speak on the podcast. So, share with us and you might be next!

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