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The Ecwid E-commerce Show

Apr 6, 2023

In this episode, Jesse Ness and Richard Otey dive into collaborating with other business owners.

Find out how to look for possible collaborations, how to connect with other businesses, and what you can do if you don’t have a significant audience yet. 

Why Collaborate with Other Businesses? 

Collaborations are a great way to expand one's reach to potential customers. It can be as simple as a cross-promotion on email lists or giving a shoutout to each other on social media channels.

How to Choose Brands for Collaboration

Here are four main attributes of a partnership to keep in mind: 

- Partners should be similarly sized companies.
- They should sell products related to yours but not be your direct competitors.
- Their products or services should appeal to a similar demographic as yours.
- Their items or services are around the same price level as yours. 

How to Reach Out to Other Brands

You can use various tactics, from emailing, reaching out on social media, or calling.

List the benefits of your potential collaboration, such as leveraging each other’s audiences that share the same interests. Be sure to specify your email list and social media audience size.

Sweepstakes Collaborations with Other Businesses

Apart from email and social media campaigns, you can offer to run a sweepstake or a giveaway with a potential partner.

Sweepstakes usually require a participant to enter their email address or phone number. This way, you can get contacts of potential customers through the sweepstake.

What If You Don’t Have a Big Audience Yet?

If you’re just starting out with your business and don’t have a big audience, you can try to partner with influencers to get more exposure for your business.

Listen to our podcast about influencer marketing based on influencer seeding instead of the pay-for-post model:

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